About us

OUR STORY

Cross Industries comes from humble beginnings: One rider designing and hand printing his own t-shirts from his Auckland home during the COVID lockdown.

When others started enquiring about where they could order kit of their own - it became more than a hobby. He chucked in the designing day job, and went full throttle.

What started out as adult wear, soon branched into youth wear too. Truth be told, having young kids who’d outgrown their clothing sporting dinosaurs and trucks proved helpful. They wanted streetwear, but streetwear costs a fortune, right? Well, what if it didn’t have to.

Cross Industries clothing is designed with style, function and durability front of mind. It’s been rigorously road tested by some of the countries top riders

Be inspired by finding your own ride. BMX, MTB, Moto and Skate, knowing Cross Industries has you "The Rider" covered.

Your ride, your progress, our journey.